As retail becomes a key business focus for Severgroup, it is vital that we strengthen our team by integrating the best experts in this field. Danny Perekalsky is a well-known retail and online sales market professional, with extensive and proven experience in business management and transformation. In his new role, he faces a number of important challenges related to the development of Utkonos, including some serious work to improve efficiency and service standards for the company’s customers. I am confident that Danny is qualified to achieve this. I would also like to thank Maksim Bakhtin for his work and contribution during his time at Utkonos. Maksim remains within the Severgroup structure and will conduct research into opportunities for synergies within the company’s assets and their implementation.
Born on December 3, 1971, Danny is a graduate of Bar-Ilan University in Israel. In the early 2000s, Danny managed the Israeli branch of Nielsen, after which he led the Retailer Services department for Nielsen’s branch in Eastern Europe. In 2007 he began working in the Russian office of Metro Cash & Carry as Procurement Manager for the Food Purchasing Department, following which he headed the Private Label & Space Management division, before being appointed Head of Pricing Strategy. Danny’s next position was as Marketing Director for Dixy, Russia’s largest retail chain, during which he carried out a full restructure of the company’s marketing line, propelling Dixy to first place among Russian retail leaders. In 2014-2018 he worked in senior positions at Ozon Group, the owner of Ozon.ru online store, spending three years as CEO. In March 2018 Danny was appointed Chief Product Officer at Alfa-Bank, consultant for more than 100 companies, including Walmart, Carrefour, Tesco, Nestle, Unilever, among others. Further information can be found on Danny’s personal website: http://dannyperekalsky.ru/.